11″x17″ | Elisa van Joolen (Onomatopee)

11″x17″ | Elisa van Joolen (Onomatopee)

Regular price €20.00 Sale

11″x17″ is an ongoing project, initiated by Elisa van Joolen, that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production.

The project began in 2013 with a series of conversations with representatives of various fashion brands including G-Star, O’Neill, gsus sindustries, Rockwell by Parra, Converse, Levi's, Denham, moniquevanheist, and Nike. These companies then contributed by donating clothing and footwear in the form of samples, archival pieces and stock. A selection of these have undergone a process of cutting out, reconstructing and printing to become 11″x17″ Sweaters, Invert Footwear and One-to-One garments.

11″x17″ creates a network. It unites different categories of clothing and different values within fashion; an eclectic mixture of mid-market, second-hand, and high-end items.

104 pages, 28 x 23 cm, Onomatopee (Eindhoven).